Bluebird Woodworking
Branding
Project Description
Bluebird Woodworking Studio specializes in custom furniture, cabinetry and fine woodworking.
The founder is also a skilled artist who needed help completing a logo and designing basic brand collateral upon business launch.
Stylistically, the founder’s work is detail-oriented, not overly adorned but tends to have carefully placed artistic elements.
Client Requirements
Bluebird Woodworking’s founder supplied a finished pencil drawing of the bluebird. The founder described himself as traditional and not wanting additional design elements to be trendy or flashy.
We easily settled on a combination of Arts & Crafts and classic serif typography—a nod to the founder’s classic craftsmanship informed by creativity and knowledge of the materials.
Logo development required digitizing and lightly refining the original drawing, designing the typography and perfecting the layout.
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