North Idaho Fine Gardening
Branding
Project Description
When the owners of North Idaho Fine Gardening initially launched the business, they needed help selecting a name that set them apart from numerous local lawn and garden care businesses.
NIFG is owned by plant and site design experts who are also wildlife biologists. While not strictly native plant gardeners, the owners wanted a design that spoke to the location of their business and acknowledged their backgrounds as scientists.
Client Requirements
The owners of NIFG specifically requested the Syringa flower and elements related to botanical drawings.
Brand collateral would include business cards, shirts for staff members, embroidered hats and stickers for labeling hand tools.
More recently, seasonal team shirts were introduced, featuring a notable plant of the staff’s choosing. Horsetail—native, ubiquitous, and impossible to eradicate—was unanimously selected in 2022.
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