The Coeur d’Alene Resort
Journey
to the North Pole
Branding
Project Description
The Coeur d’Alene Resort hosts two nationally renown winter holiday events: the Journey to the North Pole Cruises and the Holiday Light Show. Both events boast over one million lights, and feature highlights like fireworks and visits from Santa and Mrs Claus.
JNP had an existing logo, but the Resort wanted an updated design that would evoke warmth, family and tradition. As the JNP project neared completion, the Resort decided to add a new but related design for its Holiday Light Show.
Client Requirements
Two distinct, modern designs evoking warmth and nostalgia. The designs should be related with an option to be combined into one for limited applications.
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